Are you aware how ITP is effecting your data or more importantly, how to avoid being…
That’s where my 10 years of experience will benefit you. I started with Adobe Analytics when I joined Omniture back in 2008 and Adobe Analytics had the name, SiteCatalyst. I became the Analytics Practice Lead for the Nordic region and later started consulting on Adobe Target (formerly known as Test&Target).
After having had my hands in more than 200 deployments of Adobe Analytics and Adobe Target, running several optimization programs across pretty much every vertical, I joined Adobe’s Proof of Concept team. As the team is based out of the US, it allowed me to support international brands.
With the rebranding of the Marketing Cloud to the Experience Cloud and running POCs across all solutions, I realized that it was important to be able to understand how all solutions play together. I quickly became the go-to person in the region, as a Multi Solution Architect (MSA).
As an MSA, I’ve presented several times during Adobe Summit in London – presentations that have been focused on either Adobe Target or the benefit of the integrations of the solutions.
I developed internal training programs for the POCs offshore support team, based out of Noida.
The last 2 years of my time in Adobe, I was managing an international team of 5-7 people, being responsible for all POCs executed in EMEA and JAPAC. Developing, analyzing and optimizing the POC offering to ‘customers’ (internal Adobe sales).
Today I’m with Adobe Partner, eCapacity, where I lead Adobe implementation and integration practices, helping clients across all platforms derive the greatest possible value from their investment in Adobe.