I usually find, when working with Target customers, that it is primarily one (1) person who is in charge of running the optimisation and personalisation program. And often this person was given the task on top of what else they are doing at the company. So next to a full-time job, they also need to…
Details
It’s been almost 18 months since I joined eCapacity, after having been with Adobe for more than a decade – how time flies. As I evaluate these past months, I realize that one of the main differences in my role is the type of clients I support. With Adobe it was primarily new prospects, whereas…
Details
Are you aware how ITP is effecting your data or more importantly, how to avoid being impacted?
Details
If your Analytics is owned by your IT team there is less hope for you than you think, and it’s not the IT team’s fault.
Details